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WNBA
Partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: Google, AWS, Accenture, BT and more
May 13, 2026
WNBA new season at risk as CBA talks unresolved
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Fan Engagement
Time to read: 3 min
WNBA locks in Canada broadcast partner as Tempo era begins
May 6, 2026
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Features
Time to read: 6 min
Sideline Moves: Hawk-Eye CEO sets trust-led strategy
May 1, 2026
Partnership playbook
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Basketball
Time to read: 6 min
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
April 15, 2026
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Basketball
Time to read: 4 min
WNBA targets 52-game season as expansion plans take shape
April 14, 2026
partnership playbook
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Basketball
Time to read: 5 min
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
April 8, 2026
Minnesota Lynx vs Connecticut Sun at Target Center in Minneapolis, MN on June 14 2019; the Sun won the game 85-81. Image credit: Laurie Shaull
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Investment
Time to read: 3 min
Houston set for WNBA return as Fertitta agrees Sun purchase
March 31, 2026
WNBA
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Basketball
Time to read: 3 min
WNBA expansion draft to redistribute talent across new franchises
March 26, 2026
WNBA new season at risk as CBA talks unresolved
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Investment
Time to read: 4 min
WNBA and players agree landmark CBA with major pay increases
March 19, 2026
Tip off at a WNBA match.
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Investment
Time to read: 4 min
WNBA and players’ union fail to reach CBA after marathon talks
March 11, 2026
WNBA new season at risk as CBA talks unresolved
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Basketball
Time to read: 4 min
WNBA's 2026 season at risk as CBA talks reach breaking point
February 19, 2026
WNBA
BREAKING
Latest News
Time to read: 5 min
WNBA labour talks expose the limits of women’s sport’s growth narrative
January 12, 2026
WNBA 2025 opening weekend gets off to a strong start
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Basketball
Time to read: 5 min
The WNBA's labour reckoning
November 7, 2025
Tip off at a WNBA match.
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Comment
Time to read: 6 min
What the WNBA tells us about the future of fan engagement
September 1, 2025
Hillary Clinton shows support to WNBA protest
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Basketball
Time to read: 4 min
Hillary Clinton backs “Pay Us What You Owe Us” WNBA player stance
July 22, 2025
Image of the NBA sign
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Advertisement
Time to read: 4 min
Small market, big numbers: NBA Ads break the mould
July 3, 2025
Golden State Valkyries hits valuation record
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Basketball
Time to read: 3 min
Valkyries becomes WNBA’s most valuable franchise
June 26, 2025
Image of an WNBA court with Pinterest sponsorship
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Latest News
Time to read: 3 min
Pinterest signs first sports deal with WNBA champions
May 30, 2025
An WNBA basketball on a pile of US dollars. Follows the announcement of BetMGM investing in the sport.
BREAKING
Fan Engagement
Time to read: 3 min
Betting firm signs first women’s sports franchise agreement 
May 28, 2025
WNBA new season at risk as CBA talks unresolved
BREAKING
Basketball
Time to read: 3 min
Why the WNBA is attracting major brands like Adobe
May 19, 2025
An edited image split in two featuring athlete investors - Patrick Mahomes on the left in a suit with sunglasses, and on the right Serena Williams next to a tennis court
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Comment
Time to read: 6 min
How athlete investors are shaping the future of sports ownership
May 2, 2025
credit: Shutterstock
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Basketball
Time to read: 3 min
Nike continues as long-term kit supplier of NBA & WNBA
October 22, 2024
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